Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.

By: Contributor(s): Publication details: Boston : McGraw Hill/Irwin , c2004.Edition: Sixth editionDescription: xxvi, 779 pages : illustrations ; 24 cmISBN:
  • 007-253674-4
Subject(s): DDC classification:
  • 659.1 B41 2004
Tags from this library: No tags from this library for this title.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Collection Call number Status Date due Barcode
book book ~Lorma Colleges Learning Commons~ CLI Library_Business Management Section 659.1 B41 2004 (Browse shelf(Opens below)) Available SJ956

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.